Thursday, March 29, 2012

Vocaloid Reception

Despite the success of the software in Japan, overseas customers have been reluctant on the software overall. In contrast to the reaction overseas, reviewers such as Michael Stipe of R.E.M. praised when it was first announced in 2003. Stipe noted that one of the more useful aspects of the software was that is gave singers a method of preserving their voice for future use should they lose their own, but as the technology progressed it could also be used to bring back the voices of singers whose voices have already been lost. However, while the provider of "Miriam", Miriam Stockley, had accepted that there was little point in fighting progress, she had noted there was little control over how her voice was used once the software was in the hands of others. Reception to Vocaloid 2 was generally better. When Sweet Ann was first released, John Walden of Sound on Sound had reviewed Leon, Lola and Miriam and noted that Vocaloid itself had no previous rival technology to contend with, and praised Yamaha for their efforts as Vocaloid was an ambitious project to undertake, considering the human voice was more complex to synthesize than instruments such as the violin. In reviewing Vocaloid 2, he referred to the original software engine in a passing comment stating, "Undoubtedly a remarkable and innovative product and, with experience and patience, was capable of producing results that could be frighteningly realistic." While he congratulated the improvements made in Vocaloid 2, he noted the software was still far from being regarded as a top rate singer. Particularly what makes Vocaloid difficult to sell as a product is the notion that the human ear can pick up faults in vocal speech. When reviewing Tonio, Sound on Sound writer Tom Flint argued that in the amount of time it takes to understand and learn how to use the software, it would be easier to hire a singer for half and hour to do the recording session. He, along with fellow writer John Walden during a review on Sonika, both stated singers will not fear losing their jobs just yet.

When interviewed by the Vocaloid producing company Zero-G, music producer Robert Hedin described how the software offered a creative freedom. He compared it to auto-tuning software, stating the Vocaloid software itself has enough imperfections to present itself as a singer who does not sound human. However, he states that Vocaloid also does not "snap into tune" like auto-tuning software, which the music industry seems to favor these days. Giuseppe, who had produced demo songs for both Zero-G and PowerFX Vocaloids, and is now aiding in the production of Spanish based Vocaloids, had noted that each Vocaloid package worked the same way. However, each vocal has its own unique personality to it, so choosing one vocal over another is not easy. He hoped that the Vocaloid software will continue to progress forward so long as its userbase continues to push it forward. He also noted that the software's slow start and its early bad reputation was the hardest part for the software to overcome in regards to its success, and like any commercial product, a decrease in sales would result in a decrease in development. However, focus had switched from focusing on the vocals to focusing on the boxart character mascot itself at this point.

The CEO of Crypton Future Media noted the lack of interest in Vocaloids overall was put down to the lack of response in the initial Vocaloid software. In regards to the development of the English version of the software specifically, many studios when approached by Crypton Future Media for recommendations towards developing the English Vocaloids had no interest in the software initially, with one particular company representative calling it a "toy". A level of failure was put on Leon and Lola for lack of sales in the United States, putting the blame on their British accents. Crypton praised the value of the English Vocaloids and what they offered to the Japanese users for their capability of offering the English language to them, when it would otherwise be off limits. As Hatsune Miku was responsible for making the software famous, her voice has become the most commonly associated with the Vocaloid software and divides opinions of critics both overseas and within Japan on their opinions towards her and the software. Crypton blamed a fear of robots on part of the lack of response on the sale of the software overseas and expressed that there was also a general "anti-Vocaloid" point of view amongst some cultures and communities, although he also noted that he hoped in the future this would change as the software continued to be developed.

Even with the lack of success for the English version of the software in the United States, Crypton Future Media reported that about half of music downloads at the iTunes Store for songs of Crypton's label KarenT, published by Japanese producers, have been from overseas purchases, with sales from American consumers making up the majority of percentages of overseas sales. Despite experiencing good sales in Europe, it was reported the software is failing to attract a satisfactory level of attention, and software developers are now setting their sights on trying to overturn the lack of interest in the software in Europe.

Hatsune Miku picked up second place in a 2010 Japanese Yahoo! poll on Japanese gamers' favorite characters, owed to her starring role in Hatsune Miku: Project DIVA 2nd. CNN's website CNNGo declared Hatsune Miku as one of Japan's best in their "Tokyo best and worst of 2010", listing her as the "Best new virtual singer for the otaku generation". Clash magazine labeled Hatsune Miku and the Vocaloid software as the future of music.

Vocaloid was sold as a product for professional musicians, and although there were many producers using the software within Japan by 2011, a report was released detailing the true reflections of the Vocaloid craze. It was conducted independently by fans of the Vocaloid software and detailed the popularity of certain Vocaloids over others. Most Vocaloid related videos struggled to get over 5,000 views and the most popular producers gaining the most interest over lesser popular producers. In order of the most video uploads were Hatsune Miku (first), Kagamine Rin (second), Gumi (third), Megurine Luka (fourth), Kagamine Len (fifth) and Kaito (sixth) had the most videos uploaded related to them, while all other Vocaloids had less then 1,000 uploads related to them. This was not true for all the calculations they ran to determine the popularity, including average and mean views and mylists. In the end, only Gumi and the Kagamine software packages managed to stay on the top six lists of all their calculations, with popular Vocaloid Hatsune Miku failing to make it on the mean average top six list calculations for the study period.

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