Vocaloid Promotional Events

The largest promotional event for Vocaloids is "The Voc@loid M@ster" (Vom@s) convention held four times a year in Tokyo or the neighboring Kanagawa Prefecture. The event brings producers and illustrators involved with the production of Vocaloid art and music together so they can sell their work to others. The original event was held in 2007 with 48 groups, or "circles", given permission to host stalls at the event for the selling of their goods. The event soon gained popularity and at the 14th event, nearly 500 groups had been chosen to have stalls. Additionally, Japanese companies involved with production of the software also have stalls at the events. The very first live concert related to Vocaloid was held in 2004 with the Vocaloid Miriam in Russia.

Vocaloids have also been promoted at events such as the NAMM show and the Musikmesse fair. In fact, it was the promotion of Zero-G's Lola and Leon at the NAMM trade show that would later introduce PowerFX to the Vocaloid program. These events have also become an opportunity for announcing new Vocaloids with Prima being announced at the NAMM event in 2007 and Tonio having been announced at the NAMM event in 2009. A customized, Chinese version of Sonika was released at the Fancy Frontier Develop Animation Festival, as well as with promotional versions with stickers and posters. Sanrio held a booth at Comiket 78 featuring the voice of an unreleased Vocaloid. AH Software in cooperation with Sanrio shared a booth and the event was used to advertise both the a Hello Kitty game and AH Software's new Vocaloid. At the Nico Nico Douga Daikaigi 2010 Summer: Egao no Chikara event, Internet Co., Ltd. announced their latest Vocaloid "Gachapoid" based on popular children's character Gachapin.

Originally, Hiroyuki Ito—President of Crypton Future Media—claimed that Hatsune Miku was not a virtual idol but a kind of the Virtual Studio Technology instrument. However, Hatsune Miku performed her first "live" concert like a virtual idol on a projection screen during Animelo Summer Live at the Saitama Super Arena on August 22, 2009. At the "MikuFes '09 (Summer)" event on August 31, 2009, her image was screened by rear projection on a mostly-transparent screen. Miku also performed her first overseas live concert on November 21, 2009, during Anime Festival Asia (AFA) in Singapore. On March 9, 2010, Miku's first solo live performance titled "Miku no Hi Kanshasai 39's Giving Day" was opened at the Zepp Tokyo in Odaiba, Tokyo. The tour was run as part of promotions for Sega's Hatsune Miku: Project Diva video game in March 2010. The success and possibility of these tours is owed to the popularity of Hatsune Miku and so far Crypton is the only studio to have established a world tour of their Vocaloids.

Later, the CEO of Crypton Future Media appeared in San Francisco at the start of the San Francisco tour where the first Hatsune Miku concert was hosted in North America on September 18, 2010, featuring songs provided by the Miku software voice. A second screening of the concert was on October 11, 2010 in the San Francisco Viz Cinema. A screening of the concert was also shown in New York City in the city's anime festival. Hiroyuki Ito, and planner/producer, Wataru Sasaki, who were responsible for Miku's creation, attended an event on October 8, 2010 at the festival. Videos of her performance are due to be released worldwide. Megpoid and Gackpoid were also featured in the 2010 King Run Anison Red and White concert. This event also used the same projector method to display Megpoid and Gackpoid on a large screen. Their appearance at the concert was done as a one-time event and both Vocaloids were featured singing a song originally sung by their respective voice provider.

The next live concert was set for Tokyo on March 9, 2011. Other events included the Vocarock Festival 2011 on January 11, 2011 and the Vocaloid Festa which was held on February 12, 2011. The Vocaloid Festa had also hosted a competition officially endorsed by Pixiv, with the winner seeing their creation unveiled at Vocafes2 on May 29, 2011. Miku will also be giving a live performance in Los Angeles on July 2, 2011 at the Nokia Theater during Anime Expo; the concert will be identical to the March 9, 2010 event except for a few improvements. Hatsune Miku had her first concert in Germany on November 9, 2011 in Dusslendorf at Anime Expo. Hatsune Miku had a concert in Singapore on November 11, 2011. Another concert will occur on March 8 and 9, 2012 in Tokyo called "Special Thanks 39's Part 2".