The initial sales of Hatsune Miku were so high that Crypton could not keep up with the demand. In the first 12 days of sales, nearly 3,000 sales reservations were made. This was around one sale in 250 in the music software industry, quoted as "an impossible number" by Wataru Sasaki—the person in charge of the planning and production company "surprise". On September 12, 2007, Amazon.co.jp reported sales of Hatsune Miku totaling 57,500,000 yen, making her the number one selling software of that time.
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